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Why Video Content Marketing Matters: Ways to Implement Your Strategy

Ginny Dwyer February 9, 2024 1831 Views 3 min read Share

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Video content marketing is a powerful tool to captivate your audience in a dynamic and visually appealing way. If you’re here, it’s because you understand the importance of video marketing and you’re looking for ways to grow your business with content. Video creation can showcase your product or services in ways written content and images alone cannot. In fact,

92% of marketers believe video will play an important role in marketing over the coming years. (Lemonlight)And when it comes to attracting new customers. . .

90% of marketers say video has helped them generate leads. (Wyzowl)Additionally . . .

Over 90% of people say they discover new brands or products on YouTube. (Google)Video continues to raise the bar across multiple channels, and it continues to dominate. We share stats for the video marketing industry and discuss the benefits and how incorporating video into your marketing strategy can increase brand awareness, boost your site’s SEO performance this year, and GROW your business.

The Importance of Video Marketing

If you’re serious about content marketing, the time is now to incorporate video into your business. Your business will benefit substantially. If you’re not using video yet, you’re not alone. . .

30% of people lack the time to create video content. 18% of people don’t know where to start with creating video content. 10% of people are unable to convince key decision-makers of the need to invest in video And the list goes on. (Wyzowl)However, there’s a reason it is so effective. When done correctly, videos are entertaining to consume and easily shared. Videos encourage social shares and increase engagement. Video marketing improves your SEO and boosts conversions and sales. Consider hosting videos on platforms like YouTube, as it’s the 2nd largest search engine, and it helps improve your rankings. Watch how video can help improve your Google rankings:

Google SEO Tips | How Video Improves Google Rankings   Video content marketing builds trust and enhances brand awareness. Not to mention, Google will love you.

An optimized video increases the chance of your brand being on the front page of a Google search engine result by 53 times. (Martech)  Creating a video can be as simple as turning your strategic content, a blog post/article, into a video by creating an explainer or product demo video. The list is endless here as well. It’s substantial to realize that:

96% of people have watched an explainer video to learn more about a product or service. And 89% say watching a video has convinced them to buy a product or service. (Wyzowl)So, get the wheels in motion to think about how your company can integrate video. The data highlights the extent to which video content can be used by potential customers. Video is widely used across multiple platforms. Decide which suits your business best and start there. The most widely trusted video platform used is YouTube. Followed by other mainstream channels such as LinkedIn, Instagram, and Facebook.

Video marketing trends are also making their way to include more real people on camera; product videos are becoming more prevalent, and long-form video content is returning. We can help create long-form content to be used in developing your content strategy with video. Make sure to optimize brand videos with important keywords and create playlists based on your popular content topics. Let’s look into the development of a video marketing strategy.

Developing a Video Marketing Strategy

Using a video marketing strategy will improve your brand’s success. It will influence buying decisions, give your potential customers what they want, and help increase shares on social media to expand your reach. You must first define your objectives and goals for each video you create. Is it brand awareness you’re after? Demand generation and conversion or viewer engagement?

Create a video content strategy with these quick steps:

1. Start with your goal

2. Understand precisely who those videos are intended for—your buyer persona

3. Choose the right video type for your business and target audience (explainer, demo, testimonials, how-tos, etc.) 7 types of video content for your business.

4. Determine what your audience should take away from your videos.

5. Consider what value your content will add and what tasks or goals it will help your audience accomplish.

6. Review content you have created (blog posts) that you can repurpose into a video.

Recap: Bringing Content and Video Marketing for the Best Outcome

While written content remains crucial for excellent communication, video has its place for engaging content marketing ROI. A proven quality-controlled process and easy-to-use tools will keep content production on track and can be repurposed for video production. A team focused solely on content creation will keep content production on track. The key to your company’s online success is making content a priority. Competition is fierce and only getting stronger. Working with an experienced, flexible partner who delivers quality content on time is cost-effective.

Responsify helps B2B organizations grow by creating educational and engaging content for their audience to drive traffic, generate leads faster, and rank higher. With Responsify, you’ll immediately have an entire team of dependable and cost-effective talent at your fingertips. We’d love to understand your challenges and help you explore new opportunities. Get an assessment now.