case study
MobileMind allows school districts to consolidate their professional development initiatives, from technology and curriculum to compliance and new teacher onboarding. It enables educational leaders to offer access to personalized micro-courses, activity-based learning with feedback, digital badging, live training & event scheduling, and reporting anytime, anywhere.
Its learning hub is incredibly important to districts, given the challenges they face regarding professional learning and teacher retention. Districts need a streamlined way to approach educator training and boost teacher morale now more than ever.
MobileMind turned to Responsify to grow its revenue in a challenging market and to use content and email marketing to drive its message as a district-scalable PD solution.
Responsify developed a unique growth content game plan that encompassed Research and Strategy, Content Production, Premium Offer Production, Email Production and automation, and Social Posting and automation. This comprehensive approach was designed to maximize reach and impact in the EdTech industry.
Thanks to the strategic partnership with Responsify, MobileMind has emerged as a leader in the EdTech industry, serving the K-12 public school district. This success is not just a claim but a tangible result, with MobileMind’s revenue increasing by $200k in 6 months and growing. This growth has not only benefited MobileMind but the school districts and educators, who now have access to improved learning opportunities. This has led to increased job satisfaction and educators staying abreast of emerging technologies and innovative approaches to curriculum development, thereby enhancing the overall quality of education.
MobileMind, in a meticulously planned collaboration with Responsify, recognized the necessity to establish a unique presence in the market. Their goal was to position themselves as a professional learning hub, providing learning opportunities that not only align with the roles of teachers and staff in the district but also cater to their career stages.
To accomplish this, MobileMind and Responsify defined a content framework that included:
Our initial content campaign with 36 blog posts was a resounding success. We launched three comprehensive campaigns, which resulted in the creation of 36 unique strategic articles. These content campaigns not only added value to MobileMind’s customers and potential customers but also distinguished its business from its competitors.
During the same timeframe, we produced three original strategic eBooks.
Adding premium offers such as eBooks or content upgrades offers a bonus resource that significantly adds value to the content your visitors are consuming. These effective content upgrades are tailored to your readers who want to take the next step after they already educated themselves on an article or other piece of content.
The eBooks we produced have played a significant role in establishing and solidifying MobileMind’s status as an authority in the industry.
MobileMind utilized Responsify to build full-funnel nurturing campaigns that have proven to be highly effective in nurturing leads and improving conversions. These campaigns have successfully guided potential customers through the sales funnel, resulting in increased conversions and sales.
In 12 months, we produced 52 high-quality emails.
These emails produced approximately 549 acts of engagement from high quality leads.
In 12 months, we produced 22 targeted lead-generation emails.
These emails produced approximately 532 acts of engagement from high quality leads.
Social media and marketing automation was part of our strategy. We helped maintain their social media presence by producing over 52 social media posts with engaging content and images.
Using social media automation, we could keep them active, consistent, and efficient to increase their brand presence and engagement.
Website Engagement: Website Sessions, Organic Contacts, Customers
Total sessions 46,507
New Contacts 600
Sessions from Organic Search: 2,262 in September 2023 to 4,563 August 2024 101.72% increase
Organic search and direct traffic were the traffic sources that lead to the highest number of new contacts, with a total of 504.
All page types: Blog posts, Landing pages, Website pages, Knowledge
In 12 months, MobileMind had an ironclad approach to transitioning to Inbound and saw phenomenal results due to its content efforts.
MobileMind skillfully accomplished the number of page views, which increased dramatically, to 67,041 Pageviews and close to 3 minutes average time per pageview.
Email marketing experienced 1,481 sessions.
108 leads were generated from their top email with a .36% click rate.
Responsify has been an invaluable partner for our lean marketing team, especially in the realm of SEO and lead nurturing. Over the nine months we’ve worked together, our website traffic has increased by 25% compared to the previous nine months. Moreover, we’ve experienced an impressive 70% increase in traffic over the last 90 days alone. Their approach makes them feel like a true partner, and for any marketer juggling multiple responsibilities, Responsify is the secret weapon you need
Emily Pratt, Director of Marketing at MobileMind
