Business Profile

Description: THE MRKT is the newly rebranded multicultural marketing and communications division of Terry Hines & Associates (THA), a full-service marketing agency serving entertainment properties and all major motion picture studios for over 40 years. The one-stop shop offers a comprehensive approach to connecting with diverse multicultural demographics through its specialized groups, each representing the different letters of the brand, including Más (Hispanic-targeted entertainment publicity), Rithem (multicultural consumer brand PR), Kroma (multicultural creative and digital/social media marketing), and Transform (African-American–targeted entertainment publicity).