LMS Marketing: 7 Ways to Compete in a Saturated Market

The Learning Management System (LMS) market is swamped with new competition selling similar software and products. The Global Digital Health Market size was $51.3 billion in 2015, and is expected to have a 25.9% compound annual growth rate between 2016 and 2024, according to Global Market Insights. With so many Learning Management System (LMS) businesses around, the marketplace has become extremely saturated and competitive. This can be troublesome for marketing professionals in the industry. But, there is a bright side. When an industry is saturated, it means there is a lot of need for the service or product being offered. On top of that, being in a market with a lot of competition promotes innovation in order to succeed. Below are some pointers to contend with a crowded Learning Management System (LMS) market by being a lot more customer-centered and inbound-driven:

1. Create practical and important content

Producing consistent informational content is one of the best ways to drive more traffic to your site. A minimum of two blogs a week on relevant topics will help boost engagement and keep you at the top of the visitor’s minds. Do some research and include quality long-tail keyword phrases in your headline and body. Other types of content that can be useful are whitepapers and ebooks that offer solutions for industry-specific issues. If you want to have a real-time Q&A with your target market, a webinar is another great option.

2. Incorporate influencers in your content

Leaders typically look for the point of view of industry specialists when evaluating new technologies to purchase. A current Tomoson research study found that influencer marketing is the fastest growing online customer acquisition technique. Many technology companies are partnering with influencers to enhance their brand. The first step in content marketing is to determine your ideal buyers. Find out what their obstacles are, what groups they are in online, and who they follow. Then connect with a few influencers and see if you can share your content with their fans on various networks. Great tools for finding influencers are FollowerWonk, BuzzStream, GroupHigh, and MuckRack. This could be part of your Content and Inbound Strategy.

3. Develop how-to articles and videos

People are always looking for remedies that are straightforward and easy to use. Consider making a useful how-to article, video, or computer animation to talk about your solution. When creating the post, make sure that it’s at least 600 words long and optimized for internet search. When making videos, keep them brief and entertaining to keep the focus on the viewer. When you create the idea that your Learning Management System is more straightforward than others, people are more likely to consider your product. An example is Medical Realities, a firm focusing on the development of online surgical treatment training methods for clinical trainees. They have created a 360-degree video on YouTube demonstrating how their technology works. Individuals are searching for remedies which are straightforward and also very easy to utilize.

4. Get listed in health-related directories

There are many directory sites out there that list Learning Management System businesses that offer a wide range of services and products. For example, the Global Health Insider is a directory site that lists Learning Management System companies that produce products like laboratory technology, immunology, and recovery technology. Companies are allowed to give their contact information and web address. Getting listed in these sites will enhance your site’s search engine position and make you more visible online, so you can remain competitive.

5. Participate in online forums and blogs

There are many industry-specific online forums. A quick Google+ search will help you find many discussion forums associated with Learning Management Systems. Look for discussion forums that have a big following and register with those. People generally look to these forums before making a buying decision. Try to find those that are asking questions connected to what you are offering and give them an answer. Remember to leave a link to your site. Once people see you as an authority, they are more likely to see your site and buy from you when the moment is right.

6. Write for clinical journals

A study by the Content Marketing Institute revealed that 80% of business decision makers prefer to obtain details from articles rather than ads. Learning Management System (LMS) executives look at clinical journals to keep informed on the most recent advancements in the industry. Some of the most preferred journals in Learning Management System (LMS) are the Harvard Health Journal, American Journal of Preventive Medicine, Journal of Adolescent Health, Mayo Clinic Proceedings, and The Lancet. Getting your business’s idea leaders to create visitor blog posts will certainly develop your firm as an authority in the Learning Management System (LMS) market and will produce important backlinks to your website.

7. Develop social media groups

Social media gives Learning Management System (LMS) businesses a chance to produce brand name recognition and engage with their clients. One of the best ways to interact with your target market is through industry-specific social media groups. You could sign up with existing teams or create your own. Philips Healthcare, a firm whose goal is to connect data, technology, and people, has a LinkedIn group called Innovations in Health. In this group, Learning Management System (LMS) experts talk about the technologies and difficulties of the market. It has virtually 150,000 participants that include managers, executives, medical professionals, and experts.

The Last Word

The key to getting attention in a very crowded Learning Management System industry is energetic development of important content and engagement in online Learning Management System networks. You and your business’s Learning Management System professionals can work together to produce information content that will attract your prospective buyers and make you a leader in the industry. This might seem easier said than done. Responsify works with Learning Management System (LMS) online marketers to offer strategy, support, and help in applying these tasks, so they could purposefully complete in a saturated market, draw in brand-new website visitors, and then convert them to qualified leads and satisfied customers. If you want to review ways to help your Learning Management System (LMS) firm compete and get ahead, don’t hesitate to ask for a free strategy session. We’re here to help you assess your current methods and offer free advice on how to make your company stand out.