Marketing Insights Evaluator

company name

Avista Technologies

website

avistatech.com

growth stage

calculated when all
questions are answered

0/5

Product-
Market Fit

0/11

Marketing Infrastructure

0/12

Quality of Experience

0/3

Competitive Strength

0/3

Current Performance

Product-Market Fit

You've scored 0 out of 25 points so far in this area.

There are 5 unanswered questions below.

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0pts of 5ptsUnanswered

How much feedback have you collected from your prospective customers?

We’ve done no market research, but believe we know what our customers want. We’ve done some market research, we believe we know our customers. We’ve interviewed 10+ customers and documented their pains, gains, and jobs within the past 12 months. We’ve worked with a Market Research Firm and collected customer’s pains, gains, and jobs within the past 12 months.

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0pts of 5ptsUnanswered

What is the level of demand for your solution?

Our market could use our solution, but can get by without it. (Sales close rate is 10% or less) Our market wants our solution, but is somewhat resistant to buy it. (Sales close rate is between 11% and 40%) Our market is desperately seeking our solution, and can’t succeed without it. (Sales close rate is 40% or more)

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0pts of 5ptsUnanswered

How often do you make updates based on shifts in customer needs?

We keep our solution the same. If it ain’t broke don’t fix it. We sometimes make changes and add major new features. We rapidly make changes and add major new features.

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0pts of 5ptsUnanswered

What’s the profit margin on the sale of your solution?

Our profit margin is between 0% and 10% on average Our profit margin is between 11% and 20% on average Our profit margin is between 21% and 30% on average Our profit margin is between 31% and 50% on average Our profit margin is over 50% on average

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0pts of 5ptsUnanswered

What’s your average sales over the past 3 years?

Our sales flatlined or shrunk, year over year, over the past 3 years Our sales grew between 5-10%, year over year on average, over the past 3 years Our sales grew between 11-20%, year over year on average, over the past 3 years Our sales grew over 20%, year over year on average, over the past 3 years

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Marketing Infrastructure

You've scored 0 out of 25 points so far in this area.

There are 11 unanswered questions below.

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0pts of 2ptsUnanswered

How have your Buyer Persona Profiles been defined?

We don't have an up-to-date set of Buyer Persona Profiles documented (role, challenges, goals, responsibilities) We have an idea of what our Buyer Persona Profiles should be (role, challenges, goals, responsibilities) We have complete and up-to-date Buyer Persona Profiles documented (role, challenges, goals, responsibilities)

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0pts of 3ptsUnanswered

What's the size and quality of your contacts database?

We have little to no list of targeted contacts We have a small list of 1K-3K targeted contacts, missing data (emails, first names, company names, job titles) We have a medium list of 3K-5K targeted contacts, missing data (emails, first names, company names, job titles) We have a medium list of 3K-5K targeted contacts, with all data (emails, first names, company names, job titles) We have a large list of 5K-20K targeted contacts, with missing data (emails, first names, company names, job titles) We have a large list of 5K-20K targeted contacts, with all data (emails, first names, company names, job titles)

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0pts of 3ptsUnanswered

What's the status of your CRM?

We don't have a CRM We use our own created CRM or spreadsheets We have an entry-level CRM without marketing and sales automation or analytics We have a professional CRM with marketing and sales automation and analytics (Examples: HubSpot, Salesforce, Marketo, Zoho)

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0pts of 2ptsUnanswered

What's the status of your Ideal Company Profiles?

We don't have an up-to-date Ideal Company Profile documented (market, defined attributes and thresholds) We have an idea of what our Ideal Company Profile should be (market, defined attributes and thresholds) We have complete and up-to-date Ideal Company Profile documented (market, defined attributes and thresholds)

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0pts of 2ptsUnanswered

What type of marketing research and planning exists currently?

We have little to no Marketing Plan in place We have some planning in place but no documented Marketing Plan We have a somewhat outdated Marketing Plan developed by a experienced marketer We have a newly created Marketing Plan developed by a experienced marketer

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0pts of 3ptsUnanswered

What's the size and capabilities of your marketing team?

We have no official full-time dedicated marketer We have 1 official full-time dedicated marketer who does it all We have 1 official full-time dedicated marketer and some freelance help We have 2 official full-time dedicated marketers and some freelance help We have 2 official full-time dedicated marketers, a marketing agency or at least 1 full-time: designer, SEO wizard, strategist, web developer, and writer

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0pts of 3ptsUnanswered

How are your marketing technologies configured?

We don't have other marketing tools beyond our CRM We have some marketing automation and tracking tools that are not integrated together (email, social, ads) We have some but not all marketing automation and tracking tools integrated together with our CRM (email, social, ads) We have all of our marketing automation and tracking tools integrated together with our CRM (email, social, ads)

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0pts of 1ptsUnanswered

What's your marketing project management status?

We have little to no project management tools or oversight. We have some project management tools or oversight. We have a fully organized and up to date project management tool with a dedicated project manager

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0pts of 1ptsUnanswered

How are your marketing activities executed internally?

We have little to no detailed Standard Operating Procedures documented for marketing activities We have some but not all detailed Standard Operating Procedures documented for marketing activities We have across the board detailed Standard Operating Procedures documented for all marketing activities

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0pts of 2ptsUnanswered

What's the status of your Value Maps?

We don't have an up-to-date set of Value Maps documented (products, features, benefits) We have an idea of what our Value Maps should be (products, features, benefits) We have complete and up-to-date Value Maps documented (products, features, benefits)

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0pts of 3ptsUnanswered

How is your website structured?

We don't have a company website We have a website with no CMS We have a website with a hard to use CMS We have a website with an easy to use CMS

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Quality of Experience

You've scored 0 out of 25 points so far in this area.

There are 12 unanswered questions below.

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0pts of 2ptsUnanswered

What's your website's blog frequency?

Less than 1 post weekly on average 1-2 posts weekly on average 3+ posts weekly on average

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0pts of 2ptsUnanswered

What's your website's average blog post length?

1-400 words 401-800 words 800+ words

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0pts of 2ptsUnanswered

How many internal and external links do your blog posts have on average?

0-1 on average 2-3 on average 4+ on average

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0pts of 2ptsUnanswered

How many originally written blog posts are on your website?

Below average (0-50 posts) Average (51-100 posts) Above average (100+ posts)

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0pts of 2ptsUnanswered

How well researched and optimized are your blog posts for SEO?

Not much at all yet Somewhat Fully optimized within the last 6 months

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0pts of 2ptsUnanswered

What type of blog posts does your website mostly contain?

100% self-promotional to highlight product or solution 20% educational, 80% self-promotional 50% educational, 50% self-promotional 80% educational, 20% self-promotional

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0pts of 3ptsUnanswered

What type of content mix does your website have?

Informational pages only to show our solution Informational pages and blog posts Informational pages, blog posts, and case studies Informational pages, blog posts, case studies, videos, and more

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0pts of 2ptsUnanswered

How often do you share educational content with your target audience?

Not so often by email or social media Every month or so on average by email and/or social posts Every few weeks on average both email and social posts A few times weekly on average both email and social posts

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0pts of 2ptsUnanswered

What's the status of your website's accessibility?

The website looks good mostly on large displays only The website looks good mostly on medium and large screens only The website looks great mostly on small, medium, and large screens The website is highly optimized for full range of screen sizes

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0pts of 2ptsUnanswered

What's the status of your website's current design quality?

The look and feel of the website seems outdated The look and feel of the website seems average The look and feel of the website seems above average The look and feel of the website seems cutting edge

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0pts of 2ptsUnanswered

What's the status of your website's messaging?

It seems very hard for visitors to relate to messaging It seems hard for visitors to relate to messaging It seems somewhat easy for visitors to relate to messaging and fully see the value of your solution It seems easy for visitors to relate to messaging and fully see the value of your solution It seems extremely easy for visitors to relate to messaging and fully see the value of your solution

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0pts of 2ptsUnanswered

What's the status of your website's navigation and ease-of use?

It seems very hard for visitors to navigate and use the website It seems somewhat hard for visitors to navigate and use the website It seems fairly easy for visitors to navigate and use the website It seems super easy for visitors to navigate and use the website

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Competitive Strength

You've scored 0 out of 15 points so far in this area.

There are 3 competitors needed below.

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Enter your top 3 competitor website domains.

Please make sure you've entered your competitors domains correctly. You can to calculate new competitors every 30 days.

My Website URL

Please enter a valid domain.

Competitor website 1

Please enter a valid domain.

Competitor website 2

Please enter a valid domain.

Competitor website 3

Please enter a valid domain.

You can calculate new competitors in XX days

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Something really great is happening comment. Great job!
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How to do a Competitor Blog Analysis to Gain Traction

Read time: 7 min

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Wanna chat about your competition’s content to develop a smart strategy?

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Importance of Domain Authority as the Key Site Metric for Growth

Read time: 4 min

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Schedule a free convo with us to discuss how to increase your DA to boost your growth.

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Competitor Content Analysis: Increasing Your Website Traffic

Read time: 5 min

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Ready to talk shop about how you can increase your website traffic with strategic content?

Current Performance

You've scored 0 out of 10 points so far in this area.

There are 3 unanswered questions below.

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0pts of 4ptsUnanswered

How much have your sales increased in last 90 days vs 90 days prior?

Lost traction 5% 10% 20% 30%+

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0pts of 3ptsUnanswered

How much has your website conversions increased in last 90 days vs 90 days prior?

Lost traction 5% 10% 20% 30%+

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0pts of 3ptsUnanswered

How much has your website traffic increased in last 90 days vs 90 days prior?

Lost traction 5% 10% 20% 30%+

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company name

website

growth stage

Welcome to yourMarketing Insights Evaluator!

Product-Market Fit

You've scored 0 out of 25 points so far in this area. There are 5 unanswered questions below. Get help for free

Marketing Infrastructure

You've scored 0 out of 25 points so far in this area. There are 11 unanswered questions below. Get help for free

Quality of Experience

You've scored 0 out of 25 points so far in this area. There are 12 unanswered questions below. Get help for free

Competitive Strength

You've scored 0 out of 15 points so far in this area. There are 3 competitors needed below.

Current Performance

You've scored 0 out of 10 points so far in this area. There are 3 unanswered questions below. Get help for free

Welcome to your
Marketing Insights Evaluator!

You've scored 0 out of 25 points so far in this area.

There are 5 unanswered questions below.

Get help for free

You've scored 0 out of 25 points so far in this area.

There are 11 unanswered questions below.

Get help for free

You've scored 0 out of 25 points so far in this area.

There are 12 unanswered questions below.

Get help for free

You've scored 0 out of 15 points so far in this area.

There are 3 competitors needed below.

You've scored 0 out of 10 points so far in this area.

There are 3 unanswered questions below.

Get help for free