Inbound 
Marketing 
User Experience 
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Cameron 
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3 min read
Share Gartner reports that 80% of a company’s future revenue will likely come from only 20% of its current customer base. This highlights the importance of the Delight stage within the Inbound Marketing framework and the overall customer journey. The Delight stage, which means to greatly please customers, serves as the crucial final touch in creating a memorable experience.
Following the stages of attracting ideal buyer personas with valuable content, converting them into quality leads, and ultimately into customers, the Delight stage focuses on nurturing relationships and building trust. This stage is vital for long-term business success, as customers are the foundation of any business.
Consider this statistic . . .
The secret to outstanding customer service. . .
Understand why making people feel valued is more important than merely meeting their demands.
If customers are a businesses backbone, then customer service should be implemented correctly and efficiently. This will ensure a stable balance of customer and company happiness. When ensuring proper customer service, you want to cover all your bases with the customer, such as:
When interacting with your customers, every step of the way should be approached with enthusiasm and assurance. This will help ensure a positive relationship and build loyalty for your business. You will be surprised at how valuable word of mouth can be. A business should never underestimate the power of your peers, especially for a smaller business because word of mouth has one of the biggest impacts for a growing company. This is also why Inbound marketing with content is so valuable. You become the voice and advocate for a solution to the communities pains, wants, and needs.
Customer expectation is a large factor to consider as well when it comes to satisfying their needs. Far too many customers have had their expectations not met, which then lead to a split or negative feedback with a company. As a business, it’s up to you to set the standard and provide clear communication on how you can help and deliver the desired outcome for the customer.
How do you do this? Simple, just talk to them and listen. To reach a personal level with your customers says something about the business, but there needs to be a balance as well. Whether on-boarding new customers, or existing, setting the standard for expectations earlier is the smarter approach and will help clear the air if in case something arises.
Given the high value placed on customer experience, the Delight stage of the Inbound Methodology is crucial, as its core objective is to ensure audience satisfaction. Company culture significantly influences this stage; positive internal employee interactions often translate to positive client interactions. Therefore, aligning company departments is essential for fostering a thriving company culture. The Delight stage will remain important for the foreseeable future, and numerous strategies exist to achieve customer delight. The feedback gathered through these efforts is invaluable. Effective methods for obtaining customer feedback include:
Simple gestures, like a thank you email with a special offer, can significantly delight current customers. Investing a bit more effort to ensure their satisfaction with your service and overall experience can go a long way.
Implementing all four stages of the Inbound Methodology can be challenging for small businesses. The need to hire writers, editors, strategists, and web producers, among others, can become expensive if not managed effectively.
Responsify has a proven track record of assisting marketing and sales professionals in attracting quality leads through compelling content and converting them into devoted customers. Now that you’ve reached the final stage of the Inbound Methodology, it’s time to establish your company as a thought leader.
To discover more about the meaning of “delight” and how to leverage Inbound Marketing for business growth and scalability, connect with Responsify today to arrange a complimentary one-on-one strategy session with our experts.
The Delight stage is the final phase of the inbound methodology, focused on exceeding customer expectations and turning satisfied clients into loyal promoters of your brand.
While the Close stage is about converting leads into customers, the Delight stage emphasizes providing exceptional service and value after the sale to ensure customers stay engaged and become repeat buyers or brand advocates.
Delighted customers are more likely to:
You can use:
Track metrics such as:
Yes. Segmentation helps you deliver personalized content, offers, and support based on customer needs, behaviors, and purchase history.
It depends on your industry, but staying in touch regularly—without overwhelming them—is key. Monthly newsletters, periodic check-ins, and triggered communications based on their activity are all effective.
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