Business Profile

Description: Skidmore is a strategic creative studio (like an agency, but more agile and specialized) that helps organizations grow through expert branding and design. Our team of writers, strategists, and designers knows how to craft brands that get today’s consumers excited about products on shelves, online, and in their everyday lives. Our studio practices human-centered branding and design, with a unique creative approach honed over six decades in the creative services biz. We go deep quickly, working collaboratively with our clients and their customers to craft beautiful, compelling, effective branding that wins consumers and meets real business goals. ————— Skidmore Studio was founded in Detroit by veteran illustrator Leo Skidmore way back in 1959. In those days, we were a sought-after illustration studio for the Big Three and other major brands like McDonald’s and Ski-Doo. Leo opened the studio out of his own desire to provide an inspiring, healthy environment where he and other artists could deepen their craft in good company while making a living wage. Sixty years and several business models later, Skidmore Studio continues to attract the most talented creatives in the Detroit region. These days, we are focused on providing world-class branding and design expertise that helps Midwestern companies grow. Every day, Monday through Friday, 9(ish) to 5(ish), we live out core values rooted in Leo’s original vision. We’re proud of where we’ve been and excited about where we’re headed.