Business Profile

Description: GLO-BUS provides you with a live case that you can use in your lectures to illustrate the application of key concepts in international business. Further, the quarterly decision update option introduces an even greater real-time element into the GLO-BUS exercise, since company co-managers are able to act and react from quarter-to-quarter and then make more sweeping changes annually. The unique quarterly update feature makes the GLO-BUS experience even more of a live case. GLO-BUS can serve as a full or partial substitute for the use of cases on international business cases. We think youÂ'll discover that GLO-BUS will inject enormous energy and emotional involvement into an international business course from a student standpoint. Plus, it will provide a pedagogically effective way to connect the material in the textbook to the strategy-related problems of managing cross-border business activities in the real world.