Early-stage startups implement a multitude of marketing tactics to gain traction in their market. There are so many forms of marketing vying for your prospect’s attention; such as social media, outbound email automation, PPC, and website design, to name only a few. It’s the Wild West out there. That’s why it’s more important than ever to create marketing strategies that provide the information that prospects want, the way they want to receive it.
If you’re not yet in on the secret, the cat’s out of the bag… Inbound Marketing has proven to help scale B2B startups (with Series A or B funding rounds) to increase organic lead generation better than any other form of marketing.
It’s not a secret, it’s Inbound Marketing
This uncommonly known strategy has significantly increased visitors and online leads for companies using HubSpot. After one year, HubSpot companies observed 3.15x more visitors per month on their websites and generated 4.77x more leads per month according to 2014 ROI of HubSpot Report.
The ROI justifies the means
We don’t believe in magic, so we crunched the numbers in the report. 63% of companies saw an increase in their marketing budget, and 72% of customers spend at least 10 hours per week on marketing activities. Marketing budgets are expanding simply because content strategy strengthens a company’s online presence, which explains the uptick in companies utilizing Blog Posts and Email Marketing Automation.
The increase in marketing budgets and time allocation is due to the fact that marketers are able to improve their content strategy and illuminate their company’s online presence by diversifying their marketing tools. A few more stats for you: The number of companies using blog posts after implementing HubSpot increased by 29%, while the number of companies using marketing automation increased by 48%.
Generating both organic leads and happy customers
The benefits of working with HubSpot to align marketing and sales teams translates to more than financial gain – it also leads to a reduction in sales cycles and allows companies to conduct more targeted marketing campaigns. This translates to a hefty 93% of companies reporting elevated marketing goal achievements. Hats off to HubSpot!
But the good news doesn’t stop there: HubSpot tools offer benefits to more than the sales and marketing teams. Since these tools allow a company’s users to generate relevant content for target audiences, the overall customer experience is improved. Meg Hartman, Director of Web Experience and Social Media at Roberts Wesleyan College, explains that because HubSpot automates emails, social media and so much more, her team can parlay the time that they used to spend on administrative tasks to forming top-notch customer relationships.
As this detailed report clearly shows, marketing teams have the power to increase their lead generation and ROI by creating effective content and using HubSpot’s powerful platform. As both customers and partners of HubSpot, we’ve had the great pleasure to witness the benefits of effective Inbound Marketing ourselves and we hope that you will, too.
The Bottom Line
Ever since our childhood fascination with botany, we’ve enjoyed watching small and mighty things grow. Inbound Marketing has been shown to help early-stage startups to gain solid roots and launch into Great Oak territory better than any other form of marketing.
If you want to learn more about how to leverage the best marketing strategies for your startup, feel free to grab our complimentary eBook: The Ultimate Startup Marketing QuickStart Guide for Startups with Series A or B Funding.
If you have any questions about how to get started with an Inbound Strategy to grow your startup, don’t be shy, reserve a time to speak with us here. We’re here to help.