Thanks for dropping by Responsify. We’re always happy to make friends, but we get the feeling that you’re not here for a casual chit chat. Call it Inbound intuition, but we think you might be interested in attracting more leads…now.
Great! We’re excited to help you, but we don’t offer a one-time, cure-all remedy. Here at Responsify, we strongly believe in long-term strategies and sustainable solutions. A quick boost in web traffic is by no means a bad thing, but your visitors won’t stick around if you don’t take care of them.
Prospects only become qualified leads with good nurturing. Content is an excellent way to engage customers and a build a lasting relationship.
Here’s how we lay the groundwork:
Buyer Personas and the Buyer’s Journey
Before we can make customers happy, we have to know who they are. Consumers come in many shades and varieties. While we want to treat everyone well, we can’t treat everyone as if they’re the same person.
Detailing Buyer Personas will give you insight on the unique needs of a specific customer. For instance, a small business owner and the CEO of large company are going to have different aims. But the one similarity they’ll always share is that they’ll ask plenty of questions.
As you map out the Buyer’s Journey, you’ll get a clear idea of unique customer questions during the Awareness, Consideration, and Decision stages. The knowledge you’ll gain from this will help you guide prospects down the funnel.
Consumers know where to start looking for a solution, but once they dive into the research stage, they can lose their way in a hurry. That’s when your content can show up to light the way.
SEO Keyword Research
You know the saying “Here today, gone tomorrow”? Well, it can be applied to customers’ ever-changing needs and interests. An interview is a viable method for getting to know customers. However, you have to remember this: What they tell you today, may not hold true for tomorrow.
This doesn’t mean that you have to conduct interviews everyday (thank goodness). Our buddies the search engines do a pretty good job on staying on top of everything. They inform us about what the market is searching for, when they look for it, and if their interest is waning.
Keywords are crucial to ensuring that visitors can locate your site. Find creative ways to weave them into your blog posts, and you’ll have the search engines salivating.
HubSpot Development and Maintenance
Managing an Inbound campaign can feel overwhelming if you’re not accustomed to it. There will be a period of adjustment, but platforms like HubSpot make the transition painless.
Lead scoring, email automation, and trackable ROI are just the beginning of what HubSpot has to offer. This may sound really technical, but everything is user-friendly. If you have any questions, we’re here to help you with the setup and maintenance.
Quality Content Creation
You’ve done your research and are itching to launch your Inbound Marketing Strategy. But you can’t get your plan off the ground until you’ve created content. We have a devoted team of writers, designers, and developers that can create material that resonates with your customers.
It’s important to note that content can only do its job if it has a high performing site behind it. Nowadays, consumers access the internet from a countless number of devices. Your blog has to look awesome and function like a pro on all of them.
As you might have guessed, we have a thing for Responsive (mobile-friendly) design. We never want to change our name to Unresponsify, so we make it a point to live up to our namesake.
The Bottom Line
Thank you for taking the time to see what we do here at Responsify. We know you want to attract more leads now, but all good things take time. Content is a vital part of nurturing a relationship with customers that will convert them to qualified leads.
If you’re looking for some tips on content strategy development, or simply want to learn more about Inbound, we’re happy to help.
To your success!