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Pros and Cons of Hiring a Content Writer for Inbound Marketing

For the sake of argument, let’s start with the pros that come with hiring a staff content writer for Inbound Marketing. First, it’s a relief to have staff members who know the inner-workings of your complex corporate structure and organization’s mission. Whether or not you have a massively evolved employee matrix, you likely have a few people who have been with you since the beginning, and it’s nice not to have to spend the first fifteen minutes of every meeting going over expectations and industry jargon. Second, if you’ve already trained a certified Inbound Marketing team, a staff writer may make a helpful addition with proper supervision. Lastly, as we all know, writers tend to be very intelligent and personable individuals (wink, wink) and will up the ante at any company holiday party.

All kidding aside, there are plenty of reasons for more established marketing teams to hire and train an in-house writer. However, if you are not yet fully-equipped with a dynamic inbound marketing department, hiring an individual to take on so large a role may culminate in lost revenue and squelched lead generation opportunities.
 

Objectivity

There is a lot to be said for objectivity in the workplace. As we often see with new or highly passionate work teams, employees may be too close to the brand to see content as their readers or customers may see it. Having “drank the Kool-Aid,” founders and loyal staff, though as valuable as their weight in gold, may be missing the bottom line when it comes to focusing on customer pains and problems in order to act as helpful customer advocates.

 

The Costs of Hiring

If you are looking to raise revenue, it may not be ideal to add costs that come with hiring valuable full-time staff, such as periodic salary increases, vacation time, retirement benefits, and more. Additionally, not all those who can do can also teach. Hiring competent managers and ensuring their continued effectiveness requires additional time and revenue expenditure, and that doesn’t take into account personality conflicts and passionate disagreements that may create a barrier to getting the no-nonsense results you’re looking for.

 

Diverse Expertise is Required

Few writers are trained or have vast knowledge in the importance of marketing strategy, search engine optimization (SEO), web development and design, marketing system administration, and everything else that should go into developing a quality Inbound Marketing team. Inbound Marketing teams employ multiple folks with experience as writers, website designers, brand developers, sales, and so much more that goes into creating fresh on-brand content for your organization. They take the time to learn about your goals, background and industry, and aim to one day be able to complete your sentences. They come with experienced managers and task masters who can ensure timely, high-quality, professional content output that will keep interested parties impressed and interested in the services that you are looking to provide.

 

Quick Recap

 

PROS

(of hiring a Content Writer for Inbound Marketing):

  • They can have a better understanding of the brand (if the brand is clearly defined)
  • If a company already has a well trained and certified Inbound Marketing team, a writer can be a helpful addition with the right supervision.
  • They can be a lot of fun at parties. Writers are generally very smart and personable.

CONS

(of hiring a Content Writer for Inbound Marketing):

  • They’re too close to brand, and will likely be influenced to write about company, product, or service instead of focusing on customer pains and problems and being a helpful customer advocate. This often happens as it takes a lot of clear strategy and a cohesive Inbound team to create the right content that gets results.
  • Expensive: salary, wage increases, vacation time, retirement benefits, and more.
  • More people to manage
  • Potential personality conflicts could lead to difficulty getting results
  • May not provide the type of content that keeps readers engaged and showing interest (becoming leads).
  • They may fill the writing role well, but are not able to fulfill the many other roles needed to implement effective Inbound Marketing (strategy, SEO, development, design, marketing system administration, and more.)

 

The Bottom Line:
Make the Best Decision for Your Needs

 
Whether you still feel somewhat strongly about hiring an in-house marketing writer, or are now a bit conflicted and want to continue considering your options, take a gander at our eBook “Hire an in-house Content Writer or Partner with a Content Agency”. There you can learn more about the value that Inbound Marketing teams can add to your business. It’s completely free because we believe that the only good decision is the fully-informed one.

 

If you are looking to explore partnering with an Inbound Marketing agency, don’t be shy, let us know! You can book a time to speak with us here. We’ve helped countless marketers get better and faster results through our cost effective ongoing services.

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