For the sake of argument, let’s start with the pros that come with hiring a staff content writer for Inbound Marketing. First, it’s a relief to have staff members who know the inner-workings of your complex corporate structure and organization’s mission. Whether or not you have a massively evolved employee matrix, you likely have a few people who have been with you since the beginning, and it’s nice not to have to spend the first fifteen minutes of every meeting going over expectations and industry jargon. Second, if you’ve already trained a certified Inbound Marketing team, a staff writer may make a helpful addition with proper supervision. Lastly, as we all know, writers tend to be very intelligent and personable individuals (wink, wink) and will up the ante at any company holiday party.
All kidding aside, there are plenty of reasons for more established marketing teams to hire and train an in-house writer. However, if you are not yet fully-equipped with a dynamic inbound marketing department, hiring an individual to take on so large a role may culminate in lost revenue and squelched lead generation opportunities.
There is a lot to be said for objectivity in the workplace. As we often see with new or highly passionate work teams, employees may be too close to the brand to see content as their readers or customers may see it. Having “drank the Kool-Aid,” founders and loyal staff, though as valuable as their weight in gold, may be missing the bottom line when it comes to focusing on customer pains and problems in order to act as helpful customer advocates.
The Costs of Hiring
If you are looking to raise revenue, it may not be ideal to add costs that come with hiring valuable full-time staff, such as periodic salary increases, vacation time, retirement benefits, and more. Additionally, not all those who can do can also teach. Hiring competent managers and ensuring their continued effectiveness requires additional time and revenue expenditure, and that doesn’t take into account personality conflicts and passionate disagreements that may create a barrier to getting the no-nonsense results you’re looking for.
Diverse Expertise is Required
Few writers are trained or have vast knowledge in the importance of marketing strategy, search engine optimization (SEO), web development and design, marketing system administration, and everything else that should go into developing a quality Inbound Marketing team. Inbound Marketing teams employ multiple folks with experience as writers, website designers, brand developers, sales, and so much more that goes into creating fresh on-brand content for your organization. They take the time to learn about your goals, background and industry, and aim to one day be able to complete your sentences. They come with experienced managers and task masters who can ensure timely, high-quality, professional content output that will keep interested parties impressed and interested in the services that you are looking to provide.
The Bottom Line:
Make the Best Decision for Your Needs
Whether you still feel somewhat strongly about hiring an in-house marketing writer, or are now a bit conflicted and want to continue considering your options, take a gander at our eBook “Hire an in-house Content Writer or Partner with a Content Agency”. There you can learn more about the value that Inbound Marketing teams can add to your business. It’s completely free because we believe that the only good decision is the fully-informed one.
If you are looking to explore partnering with an Inbound Marketing agency, don’t be shy, let us know! You can book a time to speak with us here. We’ve helped countless marketers get better and faster results through our cost effective ongoing services.