In the EMS field, the word “efficiency” is woven into the DNA of your company. That is, at least when it comes to your technology solutions. Marketing isn’t always included in the efficiency discussion, but it should be. As someone involved in marketing and selling an EMS solution, we’re sure you’d love to find ways to conserve your energy.
We can’t point to a specific study, but it’s safe to assume that chasing prospects in a million different directions isn’t the most efficient method for generating leads. That being said, it’s important to be targeted and consumer-centric. Creating materials that get customers to come to you allows you to do more with less.
Inbound Marketing can be the “energy efficient” alternative that helps you attract and convert more qualified leads. We selected 3 of your EMS peers who are using Inbound to energize their marketing and sales.
See for yourself!
ProcessMAP attracts
|
Constellation attracts
|
Emerson Climate Technologies
|
Using content to offer solutions builds interest and trust in your EMS brand. It also spares you from having to repeatedly explain the basics.
Inbound isn’t the only element of successful marketing, but it is a valuable contributor. Develop the perfect Content Strategy, and your delighted visitors will become qualified leads.
*Statics gathered from SEMrush.com.
If you have any questions about how to get started with an Inbound and Content Strategy for your EMS company, don’t be shy, reserve a time to speak with us here. We’re happy to help!