So, you’ve come to understand that your customers need content. We have to give the people what they want, but someone has to write it first.
Who do I hire? How much does it cost? How well do they have to know clean energy? These questions have been swirling around in your head for quite some time, and it’s about time they stopped.
Don’t let these questions eat away at you anymore. We have everything you need to know about hiring content writers.
How Much Do They Cost?
Let’s address the squealing elephant in the room from the get-go. Content writing isn’t the world’s newest art form, but it has yet to be fully standardized in terms of price.
Here’s what you can expect:
- Many writers elect to be paid based on word count. In general, this ranges from 5 cents to 30 cents per word.
- If your average article is around 600 words, a well researched/written post will cost you anywhere from $100 to $180 per post. Assuming you post 10 article a month, your expenses will be between $1000. and $1,800.
- Be mindful that these estimates are for the creation of the content alone. You’ll need an editor, a designer/developer, search engine optimizer, and a content strategist to steer the ship.
How Will I Know if They’re a Good Fit?
This process can be just as confusing and misleading as dating. The most obvious place to start is with a writing sample, but just a like profile picture, things might not always be what they seem.
Take heed of the following pointers when evaluating a content writer:
- If possible, ask their references what the writer’s first draft looks like. Some writers can have a stellar finished product, but in some cases, the credit should really be given to an editor that guided them through a series of revisions. You want to make sure that your writer can produce quickly enough to meet your needs. If a writer routinely churns out first drafts that need to be heavily retouched, it’s a red flag.
- Have they written on a variety of subject matters? In a perfect world, the writer would be highly specialized in your industry, but that isn’t always the possible. Look for a writer that has a proven track record of being a skilled researcher.
Gauge their interest. A writer who is genuinely engaged with your company’s mission is going to produce more effective content. They’re also more likely to turn into a long-term collaborator.
How Do I Hold Onto My Writers?
Everyone needs some positive reinforcement. Content writers appreciate a pat on the back (figuratively speaking) as much as anybody.
Showing your appreciation isn’t so much in what you say, but what you do:
- Give your writers the opportunity to grow with strong content ideas that challenge them.
- You’ll also need to nail down a unified style and tone. A writer can’t give you their best if they don’t know what you want. With no consistency, your content will seem disjointed and your writers may start to look elsewhere due to frustration.
The Bottom Line
At this point, you have a pretty good grasp on what to look out for when hiring content and blog writers. Ready to breath a sigh of relief? No, we didn’t think so.
Content that attracts visitors and helps convert them to qualified leads isn’t just a matter of clever wordplay. It takes design, search engine awareness, technical savvy, and above all, strategy. In other words, content creation is a team sport.
Alternatively you can work with a content provider (like ourselves) to create the content strategy, content, optimization, and design that will resonate with your prospects.
To learn about what’s needed to develop an effective Content and Inbound Strategy, grab our free eBook here!
If you have any questions about how to get started with an Inbound Strategy, don’t be shy, reserve a time to speak with us here. We’re happy to help!