“Do I really need a blog?” Yes, you do!
Blogging increases traffic to your website, which generates more leads, and that makes you and everyone at your company happy. Now that you know what blogging can do for you, there are a few conditions that you should keep in mind. If it’s difficult to locate your blog and your posts don’t actively engage your readers, all the web traffic in the world won’t be of much value to you or your company.
Don’t worry, though–this won’t be the case for you. We will provide you with helpful tips on good blogging, and your HealthTech website should take off in no time!
Identify Your Blog’s Value
No matter how awesome your website’s design, users can’t consume your content unless your blog is easy to spot on the page. If these users do end up on your blog, you don’t want them to feel as though they’ve navigated to a completely different site either.
The first step in health technology marketing using blogging is identifying your blog’s value and put it on equal footing with the rest of your HealthTech website. Make it visible, easy to use, and aesthetically cohesive with the other pages on your website.
It is even better if you’re able to maintain your blog on the same domain as the main site. When all of the inbound links are directed to one domain, your site’s overall SEO rank will, without a question, go up.
Link to Other Sites
If you ask me what the most important attribute of a blog is, I would tell you that it is the blog’s usefulness. A useful blog is one that helps the readers by offering informative original content as well as links to other reputable sources. We can assure you that your users and the search engines will appreciate it.
Links can be either listed at the end of an article or inserted into the body of a post (or both!). You can give the visitors of your website additional information by hyperlinking a word or a phrase in your article. Hyperlinking also cuts down on the need for lengthy explanations that tend to eat up much of your word count.
Don’t Forget to Look into Keywords
SEO is constantly changing; what shows up at the top of your search results one day may not be the same ones that show up the day after. Fortunately, there are a number of applications that can help you pick out some juicy keywords for your HealthTech SEO. Here are a few suggestions from Hubspot.
After completing your research, you can then take those keywords and develop a health technology marketing strategy. Never will there be a day when there isn’t an intense competition for the top keywords, but if you use your creativity, you’ll realize that you can pack quite a punch by utilizing long-tail keyword phrases.
Push a Call-to-action
Provide your visitors with an opportunity to learn more about your healthcare technology. It’s okay to be subtle, but too much subtlety can leave people directionless.
Push a laser-focused call-to-action that is closely aligned with similar posts and offers. The content of the materials shown on the call-to-action will depend on the specific buyer persona that you’re targeting. In case you’re looking for some assistance with outlining buyer personas, we have a worksheet that can get you started.
Not only can you place your call-to-actions on the leaderboard at the top of your page, but you can also place them on the sidebars and the bottom of articles and have just as big of an impact. You can also try including your call-to-action in the text of the posts–trust us, it won’t hurt!
Ready to Begin Your Health Technology Marketing?
With these pointers at your disposal, you are ready to launch a content strategy that will attract more leads to your HealthTech company. You can use health technology marketing using content creation as outlined above to take your current leads and convert them into customers as well.
To learn about what you need to develop an effective Content and Inbound Strategy, grab our free eBook here!
If you have any questions about how to get started with an Inbound Strategy for your Health Technology company, don’t be shy, reserve a time to speak with us here. We’re here to help!