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Attracting Customers with Search Engine Marketing Content Plan (SEM)

Have you ever gone out of your way to visit a new restaurant only to get there and willingly wait in line a while to try their food? Even when there are other choices in the area? If so, the restaurant likely offered a new type of cuisine for the neighborhood that appealed to your tastes. Likely it was also stylish with a comfortable atmosphere.
 
There’s a good chance the owner and chef had a good sense of what food and experience the neighborhood would crave. Being in-tuned with customers helps restaurants create menus that keeps the crowds coming. Great experiences lead to stellar Yelp reviews and a steadily growing business. In short, that’s how effective Search Engine Marketing Content works. Heres a few fundamentals to think about when creating content that is easy to find on search engines and desirable to your potential customers.
 
Here are a few helpful tips when creating your search engine marketing and content:

 

sem strategy Get in-tuned with your customer segments
Discover what your customer’s challenges are through interviews, surveys, and research. Know their likes and dislikes. This is done by creating Buyer Personas for your ideal influencers and decision makers. Then conduct search engine keyword research to find the best long-tail keywords those personas search for on search engines like Google, Bing, and Yahoo.

 

sem plan The strategic content catered cuisine
Create valuable content like blog articles, eBooks, videos, reports, comment and review sections, etc. Help your website visitors solve problems while positioning your brand as a valuable resource. Be relevant, time-sensitive, and helpful.

 

search engine marketing Enhance the experience with atmosphere
It’s not enough that content is valuable to your customers. How they experience the content needs to be exceptional with great design, images, and no distractions on your website and blog section.

 

lead generation strategy Be welcoming and hospitable
Create the welcoming assets to direct your customers to action. These include: messaging, calls-to-actions, landing pages, thank you pages, website pages, help chat, emails, etc.

 

Publishing your search engine optimized content on your blog is key, and sharing your content across targeted channels will help get you even more traction. Then it’s important to keep the content optimized for search engines so potential customers can find it with ease when searching online.
 
Creating the right Search Engine Marketing (SEM) and content is crucial to attracting customers. It offers a great way to keep your marketing focused on your customers so you can create the best content to draw a crowd of new ones.
 
This is a basic introduction to how search engine content can help you attract new customers. To learn more check out our free eBook Attracting Customers with Inbound Marketing.

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