Having options is never a bad thing…unless you have too many. With so many distractions bashing people over the head, consumer centered marketing is more important than it has ever been.
What goes into being customer-centered? Only a complete shift in methodology, no sweat. In all seriousness, don’t be discouraged. We’ve got 4 easy-to-follow steps that will get you off and running.
To get the best grasp of who your consumers are, some real-life facetime (the non-digital kind) can be a huge asset. This isn’t to say that metrics and blog articles can’t be helpful. However, there are certain questions that can only be answered by going directly to the source.
At first, many of your interviewees will only have a vague idea of what they want. In order to help them along the way, you’ll have to know what questions they’ll ask before they ask them. This may sound like telepathy, or at worst guesswork, but if you utilize the data from your previous findings, their pain points during each stage of the buyer’s journey will become apparent.
Don’t be shy about sprinkling in some humor or a witty metaphor when suitable. Those administrators are people too, and people love to laugh. Aside from just being entertaining, humor and clever comparisons help to explain technical jargon in terms that are easily relatable.
There’s no single tool or application that can do this for you. You have to continue the conversation that you started, and direct your leads further and further down the funnel.
All the work you put into sketching buyer personas will pay off. Use those questions and answers to write personalized email subjects that will grab the attention of the recipient. Once you have their attention, don’t let go. Follow-up in a timely fashion so they don’t slip through the cracks.
To learn about what’s needed to develop an effective Content and Inbound Strategy, grab our free eBook here!
If you have any questions about how to get started with an Inbound Strategy for your company, don’t be shy, reserve a time to speak with us here. We’re happy to help!